Campaign
21 February 2008
Top 100 Agencies
It was another prosperous year for Rapier, netting more than £50 million in new-business wins... read more
Campaign Annual 2007
14 December 2007
Direct Agency of the Year - Results
For the third year in a row, Rapier dominated the new-business league... read more
Marketing
12 December 2007
Direct Agency of the Year - Best of the Rest
The judges felt that last year's runner-up, Rapier, should not go without a mention... read more
Campaign
30 November 2007
Felton to head Channel Planning
Rapier has poached Ben Felton, a managing partner at Agency.com, to head up a new channel planning division... read more
Campaign
8 June 2007
Rapier snares £50m Lloyds TSB DM
Rapier has landed the entire £50 million Lloyds TSB direct account, ending speculation that the account was to be split with one other agency... read more
Precision Marketing
1 June 2007
John Townshend - Opinion
Direct marketing with a little more bite... read more
Campaign
5 April 2007
Andrew Fraser quits DraftFCB for Rapier
Rapier has hired DraftFCB's executive creative director, Andrew Fraser, and Kiss FM's ex-managing director Bill Griffin... read more
Marketing Week
29 March 2007
Barclays loses head of direct marketing to agency Rapier
Barclays direct marketing chief Matthew Harris is leaving the bank to join Rapier to head the agency's data planning team... read more
Campaign
2 March 2007
Pick of the week
Ian Darby is thankful for Uma Thurman's presence in Rapier's launch campaign for Virgin Media... read more
Campaign
23 February 2007
Top 100 Agencies
Rapier proved irrepressible in 2006, storming the new-business table and taking the title of Direct Agency of the Year for the second time in a row... read more
Campaign
15 December 2006
Direct Agency of the Year 2006
Winning the high-profile Virgin Media launch account was a massive coup for Rapier, and was the victory that elevated this agency above its rivals... read more
Campaign
27 October 2006
Rapier lands 50m ntl:Virgin launch task
Rapier has landed the lion's share of ntl:Telewest/Virgin Mobile's 50 million launch account at the expense of Rainey Kelly Campbell Roalfe/Y&R... read more
Campaign
13 October 2006
Rapier nets 14.5m PruHealth DM task
Rapier has beaten Tequilla/London to the 14.5 million PruHealth direct response advertising account... read more
Precision Marketing
6 October 2006
John Townshend - Opinion
Integration a natural not structural state... read more
Marketing
9 August 2006
Co-op hands task to Rapier
The Co-operative Group, the biggest of the Co-operative societies, has hired Rapier to bolster awareness of its unified brand identity... read more
Campaign
28 July 2006
Rapier adds online to smart business
Rapier has strengthened its hold on the DaimlerChrysler-owned smart car account with the addition of the marque's online business... read more
Precision Marketing Response Awards
28 June 2006
Rapier dominates Precision Marketing Awards
Rapier had an amazing night at the Precision Marketing Awards, 2006 winning more categories than any other agency... read more
IDM Business Performance Awards
6 June 2006
Rapier wins top IDM Business Performance Award
Rapier won the IDM business performance award with their AA Team campaign for AA Insurance... read more
Campaign
7 April 2006
EHS Brann's John Hatfield joins Rapier as head of digital
Rapier has hired the EHS Brann head of digital creative services, John Hatfield, to lead its digital department... read more
Precision Marketing
7 April 2006
John Townshend - Opinion
The more you push, the less you'll get... read more
Campaign
10 February 2006
John Townshend - Letter to Campaign
Best way to understand integration is to live it... read more
Precision Marketing
13 January 2006
Rapier West opens with Rhythmm chief at helm
Rapier is to open a second office in an effort to win clients in the South-west... read more
Campaign
13 January 2006
Digital UK picks Rapier for 7m direct task
Digital UK, the organisation co-ordinating the switch-over from analogue to digital TV, has handed Rapier its 7 million direct marketing brief... read more
Marketing
11 January 2006
Gartmore hands work to Rapier
Gartmore, the investment management company, has appointed Rapier to handle its 3m integrated business ahead of a press and direct response poster campaign later this month... read more
Campaign
7 December 2005
Direct Agency of the Year 2005
With all three shortlisted agencies giving such impressive performances in 2005, choosing Campaign's Direct Marketing Agency of the Year was going to be a tough call... read more
Campaign Poster Advertising Awards
14 October 2005
South Eastern Trains work recognised at Campaign Poster Awards
Rapier's campaign for South Eastern Trains was voted amongst the best in the country for 2005, at the leading awards for outdoor advertising. The campaign was a finalist in the Travel category, the awards featured work... read more
Campaign
22 July 2005
ntl to pool 30m business into Rapier ahead of merger
ntl is set to consolidate its 30 million integrated advertising and direct marketing account into Telewest's agency, Rapier, as the two cable companies move towards their long-awaited merger... read more
Marketing Direct
March 2005
John Townshend comments on DRTV for Marketing Direct
'Every communication should be about your brand, and there's no excuse for not imbuing all messages with your brand values.'... read the full article
Marketing
9 February 2005
DWP work to flag up disability act
The Department for Work and Pensions (DWP) has hired integrated agency Rapier to launch a multimedia campaign raising awareness of the Disability Discrimination Act (DDA) in the service industry... read more