Campaign Annual 2007

14 December 2007

Direct Agency of the Year - Results

For the third year in a row, Rapier dominated the new-business league and showed a pioneering approach to direct TV campaigns.

The main feat for the agency in 2007, though, was securing the LloydsTSB consolidated account, which gave its billings a boost to the tune of £50 million. But there was also new business from COI and Message Labs, and the agency managed to squeeze more work out of its existing clients, with digital briefs from the AA and more work for Virgin Mobile.

The agency reacted to the loss of its creative director, David Prideaux, by hiring Andrew Fraser. It also brought in Bill Griffin, who joined the agency from Kiss, to take on the role of strategy and planning partner.

Staff numbers grew from 108 to 140, and the chief executive, Jonathan Stead, and creative partner, John Townshend, continued to drive the ever-excellent agency to what will be a profitable buyout, if and when it happens.

Recent winners: Rapier (2006); Rapier (2005); Claydon Heeley Jones Mason (2004)

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