Precision Marketing Response Awards

28 June 2006

Rapier dominates Precision Marketing Awards

Rapier had an amazing night at the Precision Marketing Awards, 2006 winning more categories than any other agency.

Best IT: Telewest "Error letter"
Best Copywriting: Telewest "Error letter"

A simple letter selling broadband, to dramatise what goes wrong when you use dial up. Nearly 3% response, up by 55% on previous DM, with a lower cost per response.

Best TV: AA Insurance "The AA Team"

Rapier has won more DRTV awards outside charity than any other agency. This work has not only given the AA a creative property to establish their 'broking' position in the market, it has already cut cost per response by 57%.

Best Travel & Leisure: Southeastern Trains "Days Out"

A simple creative idea hiding a highly complex data-driven campaign. 1,600 tailored posters with individual journey times emphasised the ease and reliability of the service, and removed the barriers to travel. This work helped generate a 26% growth in revenue over one year.

Best Young Creative Team: Liz Franklin & Rob Ferrara

Rapier likes a mixture of old codgers (wisdom) and Young Turks (energy). Rob and Liz are wise old Turks.

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