Jonathan Stead – Chief Executive

Interests: Absurdly hard-core skiing. Marathon running. Film.

 

Biography: Trained in social psychology at Kent University and the University of Massachusetts. Jonathan is one of the industry's leading experts on service brand marketing. He is a firm believer that the traditional FMCG marketing models don't work in services sectors, and has built the agency around the requirements of these clients. His opinion is that the biggest obstacle to successful marketing is the willingness of different specialist skills to fully embrace working together.

 

Achievements: Creating the strategy for the £50m launch of Cable & Wireless, which was 'one of the most successful launches of the decade' according to Millward Brown.