ntl:Telewest
TV + Broadband + Phone + Rapier = results.

In the eyes of the consumer, cable just wasn’t seen as a credible alternative to the likes of Sky, BT or AOL. We came out fighting with a national press campaign that boldly compared cable’s USPs with the claims of its competitors and argued why, if you could get cable, you should. It clearly hit a nerve, as response leaped by almost 20% on the previous quarter and CPR was slashed by over 15%.