Name:
Status:
Staff:
Rapier
Independent
140
Positioning:
A direct response agency equally at home in all media.
Particular strengths:
- Service brands
- Brand response
- Integration
- DRTV
- Data analysis and CRM
- Large scale multi-media production
- Business-to-Business
Media split:
Direct Mail/Door Drops/Inserts - 35%
TV/DRTV - 25%
Digital - 15%
Press - 10%
Radio - 8%
Posters - 7%
Current clients:
- AA
- Central Office of Information
- Digital UK
- First Great Western
- Gartmore
- Lloyds TSB
- Mercedes-Benz
- MessageLabs
- PruHealth
- Southeastern Railways
- The Co-operative Group
- Virgin Media
Billings:
£272.5 million
What we don't do:
Promotions; PR; media planning and buying; online programming. We can suggest preferred partners, dependent on the requirements of each project.